LinkedIn is once thought to be the more serious brethen of social media platforms by networking with professionals. While it is not as ‘fun’ as Instagram, TikTok, Facebook or YouTube, but LinkedIn appeals to another set of people who are in ways more valuable in terms of money, reach and influence.
People like Bernard Marr who is 49 is being partnered by big brands such as IBM, Microsoft and Google to drive their sales. He is part of a growing number of B2B (business to business) influencers sharing their take on the latest business, market and IT trends.
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