Best Times To Post on Instagram

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Is there still a ‘Best Time’ to post on Instagram in 2022?


Instagram and its ever-changing algorithm. You either love it, or you don’t. To succeed on Instagram, businesses need to be up-to-date and play the game well.


Posting at the right time for your audience, or rather- the ‘Best Time’ is crucial. Here’s what we’ve found according to


Best Times to Post on Instagram:

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 9 AM, 11 AM
  • Thursday: 7 AM, 8 AM, 11 PM, 2 PM, 3 PM
  • Friday: 5 AM, 10 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM


Considering the difference in time zones and target audience, you’d probably be better off following this as a guideline while you build engagement to gauge the best time to post for your audience. 


A compelling content mixed with the best time to post may just be the recipe for your post to go viral.


In any case, you may want to refer to the top 6 pointers to consider when posting here.