The growing success of TikTok has certainly created some jiggles over at Meta, the company running both Facebook and Instagram. According to the report by Business Standard, Facebook has shifted its resources from News to Creator support.
With “kids and teenagers are watching an average of 91 minutes content on Chinese short-video platform TikTok daily compared to just 56 minutes on Google-owned YouTube globally“, it is no little wonder major American companies like Meta and Google are sitting up and trying to counter TikTok.
Facebook has stated that “(it has) remain committed to the success of creators, and are doing even more to ensure they can find audiences on Facebook and grow engaged communities there”.
If the changes over at Instagram has prompted more people, especially photographers, to switched over to Vero, they are certainly not doing a very good job.
You can read the story here.